Branding Iron is seeking to hire a Product Manager that is responsible for overseeing all activities relating to the product lifecycle from ideation to discontinuation. Their duties include completing market research to find out more about competitor products or customer needs, product portfolio management, and product roadmap strategies. The position reports to the Director of Marketing and Product Management.

Responsibilities and abilities include:

• Using market research to get ideas for products that customers will want
• Helping to oversee the PLM (Product Lifecycle Management) process from strategic planning to tactical execution
• Defining product marketing communication objectives
• Comparing the company’s products to competitor’s products to assess competition in the market and manage the company’s product portfolio
• Providing management with analyses and reports and responding to questions and requests from management
• Specifying and overseeing the research needed to determine the needs and desires of customers
• Leading forecasting discussions to ensure the Planning team aligned with production needs

Qualifications:

• Bachelor’s Degree in Marketing, Business, or related field
• Must have proven history from school or work experience of strong leadership through envisioning, direction setting; thinking/problem solving; creativity & innovation; strong initiative, agility & follow-through; communication; and priority setting.
• Engage with multiple stakeholder groups to understand the demand, establishing road map and key milestones
• Build strong relationships with various internal cross-functional teams
• Must have a strategic mindset and critical thinking skills
• Proficient with data analysis and reporting is essential.
• Must be highly skilled in Excel, PowerPoint, and other Microsoft products
• Excellent ability to manage and prioritize multiple tasks
• 3+ Years of Experience in Product Management or Product Marketing preferred